From September 25-27, IGT hosted its 10th annual Instant Ticket Customer Workshop in Madrid, Spain. This year's workshop was attended by 27 lottery delegates from 15 lotteries, as well as representatives from IGT.
Only about five percent of worldwide lottery sales in the past three years can be attributed to brand-new product launches, versus 25 to 70 percent for industries where there is much more consumer pressure to innovate. To succeed in the lottery category, a new game must strike the right balance between being just “more of the same” and being so extreme that it risks not being adopted.
IGT’s new White Paper, “Millennials Matter,” explores five ways that lottery can become more in tune with Millennials’ expectations. From making play more social and shareable to communicating in a way that resonates, addressing the needs and preferences of this group can help to propel the industry forward.
The use of multiple social networks and communication methods is becoming commonplace. From pokes to emojis, and from Facebook posts to self-destructing Snapchat images, we are witnessing a new level of digital dexterity within communication habits.
IGT is at NASPL 2017 in Portland, Oregon, presenting an immersive showcase of our new Lottery Product Ecosystem and the many ways we are modernizing play to support lotteries on their growth path.
Get an immersive experience in a full portfolio of products to drive lottery growth. From September 13-16, IGT’s NASPL booth will take the form of an interactive, walk-through version of what we call the IGT Lottery Ecosystem.
For the past decade, our annual sustainability report has been a chance to share details about how our day-to-day activities support our goal of delivering growth to our industry by modernizing play and operating responsibly in every part of our business. Our independently audited Sustainability Report for 2016 details how we are creating best-in-class solutions that respect both people and the environment, while delivering innovation and excellence to keep gaming fun for all.
Connected mobile devices, such as smartphones and tablets, are now the preferred platforms for many of our internet activities. Everything from social networking to commerce, and TV-watching to personal data tracking, is now a mobile activity.
Americans like their credit cards so much that even the smallest of purchases are now paid with plastic rather than cash. A survey of small purchases among U.S. adults in 2017 by CreditCard.com reveals that 17 percent of adults with credit cards use them in physical stores to buy items with a price tag of less than $5, up 11 percent from last year.
With the proliferation of on-demand services redefining expectations of speed, there is a growing need among time-pressured consumers for a retail experience that is both efficient and convenient. In the near future, this will lead retail to move beyond omnichannel to become limitless. Consumers will expect everything, everywhere – from video content and social media to fitting room mirrors and virtual reality – to become directly shoppable.
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