IGT Lottery Blog

Driving Same Store Sales with VendMix+ from IGT

Player Buying Ticket at Lottery Vending Machine
Posted 09/13/2018 by Dan Morales

Lotteries are always looking for new ways to drive same store sales, particularly in support of innovative product launches and portfolio enhancements. Much research is put into determining how to enhance products’ visibility and evolve their retail strategies to cater to their customers’ ever-changing purchasing behaviors.

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Measuring the Intangible Success of Lottery Promotions

Worker reviewing sales metrics
Posted 08/30/2018 by Tom Weber

Lotteries should include promotions in their strategic marketing plans because they provide long-term benefits above and beyond a strictly short-term financial return on investment.

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Technology Update: Artificial Intelligence and the Fourth Industrial Revolution

Artificial Intelligence
Posted 08/15/2018 by Ailsa McKnight

Automation is an increasingly common feature of everyday life. Self-service airport check-in, self-service checkouts, and even checkout-less stores offer speed and convenience, and consumers are growing comfortable with these interactions throughout their daily journeys. As we look to the future, the implications of increased automation – enabled by artificial intelligence (AI) – could be far-reaching.

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How Lotteries Can Deliver Experiences Through Prediction and Surprise

Four Friends Traveling
Posted 08/09/2018 by Ailsa McKnight

For today’s consumers, exciting and enriching experiences provide social capital in the form of stories to share. Social media has become a living journal and portfolio of our daily lives, and therefore consumer demand for experiences to fuel these online story platforms is naturally increasing.

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Player Empowerment Through Responsible Gaming

Lottery Play on Mobile Device
Posted 08/02/2018 by Ailsa McKnight

Given their role in society, lotteries require a unique approach to sustaining and growing their business. When applied according to best practices, RG solutions promote, rather than inhibit, responsible play by helping players make informed decisions about their playing behavior.

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IGT Releases White Paper: “A New Model to Attract New Players”

A New Model to Attract New Lottery Players
Posted 07/23/2018 by Gerard Caro

Lotteries have an opportunity to engage a large, global segment of non-regular players who say they are willing to consider lottery, with the potential to add about $18 billion annually to the industry. Attracting this group, however, would require different types of game-play and rewards than those that satisfy today’s core players. A new IGT White Paper explores the attitudes, wants, and needs of this non-regular player segment.

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Case Study: Achieving Success with a Corporate Sales Representative Program

New Jersey Lottery
Posted 07/18/2018 by Laura Antos

Strong corporate retail partnerships are important to a lottery’s success. By providing chain retailers with excellent customer service and sales solutions, lottery sales representatives can help foster these relationships and maximize lottery sales growth.

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Engaging Your Lottery’s Sales Force

Lottery Sales Force Training
Posted 07/12/2018 by Danielle Davis, Sales Enablement Program Manager

A great deal of research, analysis, and planning goes into optimizing and launching a lottery’s product portfolio plan, for both draw games and instants. Hours of effort are spent ensuring the advertising and retail marketing campaigns for launches are just right. However, money may still get left on the table if the sales force isn’t provided with the information, tools, and training they need to build awareness and excitement with retailers and players. Here are some tips and tricks to get your sales force ready to support your big growth plans.

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Boosting VLT Appeal Through Optimized Return-to-Player Metrics

Woman Winning While Playing a VLT
Posted 07/05/2018 by René LeBlanc

Video Lottery Terminals (VLTs) are an important contributor to lottery modernization and growth. Lottery operators who are considering expansion into the world of electronic gaming machines are learning how to manage the components of their VLT offering to optimize and balance the player experience. Among the many factors that impact the experience, one of the most important is the Return-to-Player element of a game.

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The War on Waste: How Lotteries Can Connect with Growing Numbers of Waste-Watchers

Environmental Responsibility
Posted 06/29/2018 by Ailsa McKnight

The old adage “waste not, want not” is more relevant now than ever. Today, wasteful behavior makes headlines, consumers look on in horror at the devastating impact of plastic pollution on wildlife, and many businesses are turning to less harmful materials for their packaging, or even eliminating packaging altogether. Many consumers feel a personal responsibility to consume consciously, committing to waste-reducing behaviors.

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