IGT Lottery Blog

IGT Attends InComm Partner Alliance 2018

Paul Riley at 2018 InComm Partner Alliance
Posted 03/15/2018 by Paul Riley

Last week, IGT attended the 2018 InComm Partner Alliance to discuss the NASPL standard API approach with national retailers and their partners, with the aim of widening lottery distribution. Watch IGT’s Paul Riley, Vice President of Innovation and Lottery Transformation, talk about his experience at the event.


Problem Gambling Awareness Month: An Ounce of Prevention Helps Lotteries Endure

Problem Gambling Awareness Month Logo
Posted 03/15/2018 by Stefania Colombo, Manager, Corporate Social Responsibility

March is Problem Gambling Awareness Month. IGT is proud to support the National Council on Problem Gambling (NCPG) as they help educate, prevent, and raise awareness about problem gambling.


Cruise Control: The Quest for Ultimate Control

Man using Apple watch to track and plan day
Posted 03/08/2018 by Ailsa McKnight

Consumers crave the feeling of control over their numerous responsibilities, and technology creates new ways that we can manage our lives, from fitness goals and meal planning to family finances. The researchers at global consumer analytics and trend agency Foresight Factory call this trend Cruise Control – where control is automated by helpful third parties.


Optimizing Draw-Game Portfolios

Lottery Game Portfolio Optimization
Posted 02/27/2018 by Jessica Powell

Lottery innovation comes in many forms. Even the most successful and mature lotteries have realized incremental growth by taking advantage of draw-game portfolio analysis and optimization recommendations.


Committed to Growth: IGT Instant Ticket Services Expands Lakeland Facility

IGT Instant Ticket Printing Press
Posted 02/21/2018 by Amy Morin

IGT Instant Ticket Services' facility in Lakeland, Florida has expanded to accommodate a new Tresu printing press, capable of increasing ticket production by up to 30 percent. The ribbon cutting ceremony was held on February 20, 2018.


Thinking Small at the 2018 EL/WLA Marketing Seminar

EL WLA Marketing Seminar 2018
Posted 02/16/2018 by Ailsa McKnight

The Joint European Lotteries/World Lottery Association 2018 Marketing Seminar explored the assertion that “The Biggest Trend in Marketing is Small.” Thinking Small provides better and more measurable experiences for consumers at an individual level. Marketing is becoming more personal every day, and businesses are building marketing campaigns around regional and local data.


A Convergence of Innovation: Interactive Casino Insights for Lottery

Casino Insights for Lottery
Posted 02/08/2018 by Jennifer Bowman

The challenge of reaching new player segments has been driving innovation in the interactive casino (iCasino) business for years, and now some of that innovation is coming to market. Digital lottery operators, who face similar challenges, are watching closely.


IGT Solutions are Designed to Entertain at ICE 2018

IGT VLT Preview for ICE 2018
Posted 01/31/2018 by Jennifer Bowman

At this time of year, with London in the icy grip of winter, IGT is preparing for one of the hottest gaming trade shows in the calendar — ICE Totally Gaming. For many years now, our lottery customers have visited the show to see the latest innovations, and this year, IGT’s booth “Designed to Entertain” won’t disappoint.


Case Study: Simplifying Draw Game Ticket Holiday Gifting

New Jersey Lottery 2017 Holiday Sampler Case Study
Posted 01/25/2018 by Laura Antos

How can lotteries make it easier to give Draw Game tickets as holiday gifts? The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution.


Special Report: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

8 Lottery Player Behavioral Trends for 2018
Posted 01/11/2018 by Ailsa McKnight

IGT has prepared a special report with the global consumer analytics and trends agency Foresight Factory to highlight 8 trends that are likely to influence consumers in the year ahead. Many have direct application for the lottery industry, such as offering new types of pre-play challenges or making use of emerging technologies to deliver more emotionally rich player-interactions. Others are important to keep in mind as they are likely to shape players’ attitudes and expectations.

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