IGT Lottery Blog

WLS Preview: IGT to Showcase the Future of Connected Play

Buenos Aires Photo from WLS
Posted 11/16/2018 by Lindsey McColl

At this year’s World Lottery Summit (WLS), taking place November 18-22 in Buenos Aires, IGT will showcase what’s next in creating a seamless and connected experience for lottery players in our booth themed “Future of Connected Play.”

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What’s New in Conversational Commerce

Messaging with chatbot
Posted 11/09/2018 by Ailsa McKnight

Last month, IGT’s trendspotting partner, Foresight Factory, measured worldwide social media commentary on chatbots and discovered that while overall sentiment is largely neutral, many consumers are now comfortable with artificial intelligence (AI)-powered chatbot services.

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IGT Hosts International Gaming Market Insights Exchange Customer Workshop

IGT International Market Research Exchange
Posted 11/02/2018 by Pedro Lopez

IGT’s second International Market Research Exchange customer workshop took place in Madrid at the end of last month, with 10 lotteries attending to share their latest research techniques and findings.

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Spotlight on Sports Betting at G2E 2018

IGT Booth at G2E 2018
Posted 10/19/2018 by Karin Bernkopf

The Global Gaming Expo (G2E) in Las Vegas, Nevada was an epic introduction to the world-class, innovative, and simply incredible array of IGT’s gaming portfolio. However, what really stood out was the reoccurring theme of sports betting solutions across many of the vendor offerings.

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Local Allure: Can Staying Local Motivate Millennials to Play?

Main Street Downtown Area
Posted 10/12/2018 by Ailsa McKnight

Globalization has been one of the major drivers of cultural and commercial change in recent decades. For consumers, the world increasingly feels like one giant store, and our increased global mobility drives exposure to and appetite for new cultural influences and brands; what’s made on the other side of the planet can be delivered to our doors in a matter of days. At the same time, another trend, known as "Local Allure," is emerging: consumers taking pride in their area, and strongly identifying with it. Buying local supports one’s community and reinforces the feeling of group identification.

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IGT is “Your Best Bet” at G2E 2018

Your Best Bet
Posted 10/04/2018 by Michelle Schenk

Next week, IGT will participate in the Global Gaming Expo (G2E), in Las Vegas, Nevada. In addition to featuring innovative gaming systems, cabinets, and content, the booth will highlight our position as a leading U.S. B2B sports betting solutions provider.

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Video: Step Inside IGT's Booth at NASPL 2018

IGT's Booth at NASPL 2018
Posted 09/28/2018 by Paul Riley

Watch as IGT’s Paul Riley takes you on a tour through our NASPL booth, exploring IGT's games, products, and solutions centered on innovations that transform play.

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NASPL Preview: Transforming Play to Enhance the Player Experience

Transforming Play logo
Posted 09/19/2018 by Michelle Carney

At the 2018 North American Association of State and Provincial Lotteries (NASPL) Annual Conference, IGT will showcase breakthrough solutions to enhance the player experience and help lotteries take advantage of growth opportunities for their business. Attendees are invited to experience the results of IGT’s investment in forward-looking platforms, content, and services to help lotteries offer a more seamless play experience and explore new player demographics.

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Driving Same Store Sales with VendMix+ from IGT

Player Buying Ticket at Lottery Vending Machine
Posted 09/13/2018 by Dan Morales

Lotteries are always looking for new ways to drive same store sales, particularly in support of innovative product launches and portfolio enhancements. Much research is put into determining how to enhance products’ visibility and evolve their retail strategies to cater to their customers’ ever-changing purchasing behaviors.

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Measuring the Intangible Success of Lottery Promotions

Worker reviewing sales metrics
Posted 08/30/2018 by Tom Weber

Lotteries should include promotions in their strategic marketing plans because they provide long-term benefits above and beyond a strictly short-term financial return on investment.

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