Due to the popular Pokémon GO game, interest in Augmented Reality (AR) is now firmly established – 19 percent of global consumers are regularly using AR apps (Google Trends 2016). In fact, smartphone manufacturers are already developing the next generation of dual-3D scanning cameras that promise consumers a new world of immersive enhanced reality.
And now, IGT is paving the way to bring this new, enriched game play experience to the lottery industry through a smartphone AR app for instant games. With the app, Lottery players can scan this new instant ticket to launch a unique, interactive, AR experience right before their eyes, enhancing interaction and enjoyment.
See Paymaxs’ Gold Castle come to life here:
If you want to bring this innovative 3D AR technology to your lottery players today, exclusively through IGT Global Solutions and powered by Paymaxs, please contact your Account Development Manager.
This material contains information that is proprietary to Paymaxs USA, LLC. © 2017 IGT Global Solutions Corporation.
Amy Morin is Director, Marketing & Creative Design, Instant Services at IGT