At this time of year, with London in the icy grip of winter, IGT is preparing for one of the hottest gaming trade shows in the calendar — ICE Totally Gaming. For many years now, our lottery customers have visited the show to see the latest innovations, and this year, IGT’s booth “Designed to Entertain” won’t disappoint.
For IGT, ICE is the opportunity to show our customers how we have realized innovation across creative and technological design. At this year’s show, we will be showcasing industry-first technology such as TRUE 4D™, which combines glasses-free TRUE 3D™ graphics with mid-air haptic and gesture recognition technologies to create a multi-sensory gaming experience unlike any other.
For our lottery customers, IGT will be showcasing our full array of VLT cabinets including AXXIS® 23/23, Quasar™ and the Crystal Series (including CrystalDual®). Our most current VLT portfolio will be on display for customers to experience how VLT games can be run across the different formfactors.
We are also excited about showing the latest additions to our diverse and top-performing VLT content portfolio, such as Sorcerer’s Riches™ and The Wild Life® Extreme.
Finally, this year’s ICE will mark another step further in the integration of mobile technologies such as Cardless Connect™, Player Portal, Site Management Portal, and Mobile Responder with IGT’s proven VLT Central Management System, INTELLIGEN™.
We are continuing to monitor consumer trends – recently we have seen “slot streamers” streaming their play to large online audiences.
Visit IGT at ICE stand N3-160 to discuss the changing social media landscape and how our customers can maximize the new marketing opportunities it presents. Don’t miss this game-changing event!
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