Retail Sales & Execution Team
IGT’s Retail Sales & Execution Team provides the experienced people and effective tools to help lotteries accelerate and grow their retail programs. The team leverages all available IGT expertise and third-party tools through a range of +Services, including:
- Sales Tools & Training: Optimizes the performance of sales organizations through customized organization design, training, and retail business tools.
- Business Development: Expands consumer lottery touchpoints through technology, recruitment, and chain account development.
- Retail Sales Optimization: Enhances product placement by advancing instant distribution, trade marketing, merchandising, and vending optimization.
The team’s resources and their experience running three U.S. lotteries enable them to assess the individual market situations and provide valuable, customized support to lotteries around the world. Each offering is available as a standalone service, easily integrated with current local lottery strategies and third-party systems.